A revenue desk for hotels that run their own rates

Expert eyes on your numbers, every morning. You still set the rates.

A daily revenue analysis, written for your hotel by a hotelier with twenty years running independent boutique properties, including The Beaufort, Knightsbridge. The read of a full-time revenue manager, at a tenth of the cost.

Book a 20-minute call → No software to install. No contract.

The problem

You price your own rooms. Not entirely by choice.

01 · The maths

A full-time revenue manager is out of reach.

Hiring one costs upwards of £3,500 a month. For a twenty-five to seventy-room independent, the numbers rarely work, so the job falls to you, fitted in around everything else the property needs.

02 · The black box

The software asks you to trust what you can't see.

Automated tools promise to fix it, then change your rates overnight without telling you why. At that point you're not pricing the hotel any more. You're hoping a system you can't see has got it right.

There is a third option. An expert reads your numbers every morning and tells you plainly what they mean. The final call stays yours.

The daily report

Everything you need to price the day with confidence.

RD The Rate DeskRevenue Analysis

SampleDaily ReportTue · 16 June 2026

Prepared for The Tollhouse, Bath (44 rooms, 4★) · illustrative example

Performance vs. last year

Metric	This yr	Last yr	Δ
ADR	£196	£182	▲ 7.7%
RevPAR	£169	£146	▲ 15.8%
Occupancy	86%	80%	▲ 6 pts
Rooms sold	38	35	▲ 3
Rooms revenue	£7,448	£6,370	▲ 16.9%

On the books & pace

+14 rooms picked up overnight against 3 cancellations, a net +11 on the book this week. The next 30 days run +8% ahead of the same point last year, and this weekend is now 91% sold.

Last night's channel mix

Direct 46% · Booking.com 38% · Expedia 11% · other 5%. Direct share is up four points on last week. Worth protecting before you lean on the OTAs this weekend.

Competitor rate movement

Comp set (6)	Fri	Sat	Note
The Granary	£210	£235	held
No. 12 Townhouse	£189	£205	▼ £20
Camden Rooms	£175	SOLD	closed
You	£180	£199	under median

You sit £15 below the set median for Friday, while one comp has already closed out Saturday. Clear room to firm up.

Days to watch

Sat 21 JunCitywide event, demand firming. Hold rates and test +£15 on entry rooms before the weekend closes out.

Wed 25 JunSoft midweek. A two-night package would protect ADR better than discounting.

Sun 29 JunPace is lagging last year by nine rooms, so open a flexible advance rate to stimulate early.

Today's recommendations

Lift Friday entry rate £10–15. You're under the comp median into firming demand.your call
Hold Saturday. You're well placed and a comp has closed out.your call
Add a direct-only welcome perk to defend the rise in direct share.your call

from the Rate Desk Page 1 / 3

And that's page one of three.

The summary above is where each morning starts. The full report goes further. Every day it also covers:

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Segment & booking-source detail
Where the night's business actually came from, and what each source is worth to you.
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Forward pace & forecast
How the book is building, week by week, measured against last year.
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Full comp-set read
Every property in your set, not just the movers, and exactly where you sit.
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The week's decisions
Every date that needs a call in the next seven days, with the reasoning behind each.
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A plain-English strategy note
What the numbers add up to this morning, and just as often what they don't.

Written for your hotel, every morning. Never a dashboard you're left to interpret yourself.

Why the Rate Desk

Built by a hotelier, not a software company.

Twenty years running independent boutique hotels in London and across the UK, The Beaufort in Knightsbridge among them. Reading the same numbers you read now, through every kind of market the trade has been through.

The Rate Desk puts that experience on your desk each morning. Not software, not a dashboard you have to decode yourself. Just a person who has run the floor, telling you plainly what the day needs. The decision stays yours.

from the Rate Desk

Mohamed Jajbhay · Founder

Pricing

£350 a month. One tenth of the alternative.

A full-time revenue manager

£3,500 + / month

A salaried hire most independents can't justify, on top of recruitment, on-costs and the risk of getting it wrong.

Fixed salary, on the payroll
One more person to manage
Hard to justify under ~70 rooms

The Rate Desk

£350 / month

One flat monthly fee. A full report every morning, written for your hotel, and you stay the decision-maker.

A daily report, written for you
Decision support, never automation
No contract, cancel whenever

Book a 20-minute call →